Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan.

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Material type: Text

TextSeries: Marketing series (London, England)Publication details: Boston : Butterworth Heinemann, 1998.Edition: 2ndDescription: xx, 827 p ; 29 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .W56 1998 c1 (Browse shelf(Opens below))	1	Available	40588
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .W56 1998 c2 (Browse shelf(Opens below))	2	Available	40589

Includes bibliographical references and index.

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