The innovation edge :

Bernard, William.

The innovation edge : creating strategic breakthroughs using the voice of the customer / William Bernard and Thomas F. Wallace. - Essex Junction, VT : Omneno, 1994. - xii, 180 p. : ill. ; 23 cm. - Executive breakthough series .

Includes bibliographical references and index.

Open.

0939246414

3944851


Customer services--Management.
Consumer satisfaction.
Organizational effectiveness.
Creative ability in business.