No-nonsense marketing :

Prushan, Victor H., 1936-

No-nonsense marketing : 101 practical ways to win and keep customers / Victor H. Prushan. - New York : John Wiley & Sons, 1997. - xviii, 282 p. ; 22 cm.

Includes index.

Open.

0471157074

9642473


Marketing--Management.
Strategic planning.
Competition.
Customer services.