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Global marketing strategies /

Jeannet, Jean-Pierre.

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. - 3rd edition. - Boston : Houghton Mifflin, 1995. - xxv, 896 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Open.

ISBN: 0395710456

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management-Case studies.

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