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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, 1995.Edition: 3rd editionDescription: xxv, 896 p. : ill. ; 24 cmISBN:
  • 0395710456
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 1416 .J43 1995 (Browse shelf(Opens below)) Available 53272

Includes bibliographical references and indexes.

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