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Integrated advertising, promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. - New Jersey : Prentice-Hall , 2001. - xvi, 638p ; 25 cm.

Open access.

ISBN: 0130175781

Subjects--Topical Terms:
Communication in marketing.
Advertising.

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