Integrated advertising, promotion and marketing communications / (Record no. 14338)

MARC details
000 -LEADER
fixed length control field 00747nam a2200241 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130175781
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Prentice-Hall ,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 638p ;
Dimensions 25 cm.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald jt. author.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.123
d .C58 2001
g 55944
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019 1 HF 5415.123 .C58 2001 55944 19.02.2024 04.02.2024 18.06.2019 Books