APA
Cravens D. W., . (2009). Strategic marketing. Boston: McGraw Hill.
Chicago
Cravens David W, . 2009. Strategic marketing. Boston: McGraw Hill.
Harvard
Cravens D. W., . (2009). Strategic marketing. Boston: McGraw Hill.
MLA
Cravens David W, . Strategic marketing. Boston: McGraw Hill. 2009.