Strategic marketing. (Record no. 14791)

MARC details
000 -LEADER
fixed length control field 00711nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381008
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 p :
Other physical details ill ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.135
d .C72 2009
g 67407
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019   HF 5415.135 .C72 2009 67407 18.06.2019 18.06.2019 Books