Marketing communications :

Fill, Chris.

Marketing communications : contexts, strategies, and applications / Chris Fill. - 4th ed. - New York : Pearson Education LTD, 2005. - xxxvii, 911 p. : Col.ill ; 27 cm.

Includes bibliographical references and index.

0273687727 (alk. paper)

2005048672


Communication in marketing.
Marketing channels.
Sales promotion.

HF5415.123 / .F55 2005

658.8/02