Marketing communications : (Record no. 15383)

MARC details
000 -LEADER
fixed length control field 01297cam a22003738a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727 (alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title contexts, strategies, and applications /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Pearson Education LTD,
Date of publication, distribution, etc. 2005.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0508
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 911 p. :
Other physical details Col.ill ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Sales promotion.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.123
d .F55 2005
g 70919
5 N
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- sd15 2005-04-22;
-- sj04 2005-04-25 to Dewey
961 ## -
-- 1
963 ## -
-- Tim Parker, (no US phone #); bc: tim.parker@pearson.com
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019 1 HF 5415.123 .F55 2005 70919 24.02.2022 12.11.2021 18.06.2019 Books