Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler. - 2nd ed. - Englewood Cliffs : N. J. Prentice-Hall, 1972 - xiv, 885 p. : illus. ; 25 cm.
Includes bibliographical references.
Open access.
0135573890
77170038
Marketing--Management.
Marketing management : analysis, planning, and control / Philip Kotler. - 2nd ed. - Englewood Cliffs : N. J. Prentice-Hall, 1972 - xiv, 885 p. : illus. ; 25 cm.
Includes bibliographical references.
Open access.
0135573890
77170038
Marketing--Management.