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Marketing management : analysis, planning, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs : N. J. Prentice-Hall, 1972Edition: 2nd edDescription: xiv, 885 p. : illus. ; 25 cmISBN: - 0135573890
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.13 .K64 1972 (Browse shelf(Opens below)) | 1 | Available | 21280 |
Includes bibliographical references.
Open access.
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