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Integrated marketing communication /

Linton, Ian.

Integrated marketing communication / Ian Linton and Kevin Morley. - Oxford : Butterworth-Heinemann, 1995. - 135 p. ; 24 cm. - The Marketing series. practitioner .

Includes index.

Open.

ISBN: 0750619384

Subjects--Topical Terms:
Communication in marketing.
Advertising media planning.

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