The new strategic brand management : creating and sustaining brand equity long term /

Kapferer, Jean-Noël.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.

Includes bibliographical references (p. [531]-544) and index.

9780749450854 (alk. paper) 0749450851 (alk. paper)

2007037849


Brand name products--Management.

HD69.B7 / K37 2008

658.8/343