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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN:
  • 9780749450854 (alk. paper)
  • 0749450851 (alk. paper)
Subject(s): DDC classification:
  • 658.8/343 22
LOC classification:
  • HD69.B7 K37 2008
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HD 69.B7 .K37 2008 (Browse shelf(Opens below)) C.1 Available 70532

Includes bibliographical references (p. [531]-544) and index.

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