Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 9th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xlvii, 742 p. : col. ill., map, charts ; 29 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title. Includes index.
9780073404721 (alk. paper) 0073404721 (alk. paper) 9780077265892 (looseleaf ed.) 0077265890 (looseleaf ed.)
2008002053
Marketing.
HF5415 / .M29474 2009
658.8
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 9th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xlvii, 742 p. : col. ill., map, charts ; 29 cm. - Mcgraw-Hill/Irwin series in marketing .
Previous ed. entered under title. Includes index.
9780073404721 (alk. paper) 0073404721 (alk. paper) 9780077265892 (looseleaf ed.) 0077265890 (looseleaf ed.)
2008002053
Marketing.
HF5415 / .M29474 2009
658.8