Normal view MARC view ISBD view

Marketing / (Record no. 41010)

MARC details
000 -LEADER
fixed length control field	01357cam a2200373 a 4500
001 - CONTROL NUMBER
control field	15157499
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210329105606.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080128s2009 mauabd 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2008002053
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780073404721 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0073404721 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780077265892 (looseleaf ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0077265890 (looseleaf ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.M29474 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kerin, Roger A.
245 10 - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement	9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill/IRWIN,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xlvii, 742 p. :
Other physical details	col. ill., map, charts ;
Dimensions	29 cm.
490 0# - SERIES STATEMENT
Series statement	Mcgraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note	Previous ed. entered under title.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Rudelius, William.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip089/2008002053.html">http://www.loc.gov/catdir/toc/ecip089/2008002053.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html">http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Date last checked out
Library of Congress Classification	University of Eastern Africa, Baraton	Main Campus Library	Main Stack	29.03.2021		HF5415.M29474 2009	77305	29.03.2021	C.3	29.03.2021	Books
Library of Congress Classification	University of Eastern Africa, Baraton	Main Campus Library	Main Stack	29.03.2021		HF5415.M29474 2009	77324	29.03.2021	C.7	29.03.2021	Books
Library of Congress Classification	University of Eastern Africa, Baraton	Main Campus Library	Main Stack	29.03.2021		HF5415.M29474 2009	77308	29.03.2021	C.6	29.03.2021	Books
Library of Congress Classification	University of Eastern Africa, Baraton	Main Campus Library	Main Stack	29.03.2021		HF5415.M29474 2009	77307	29.03.2021	C.5	29.03.2021	Books
Library of Congress Classification	University of Eastern Africa, Baraton	Main Campus Library	Main Stack	29.03.2021	1	HF5415.M29474 2009	77306	16.11.2023	C.4	29.03.2021	Books	13.11.2023