Marketing mistakes and successes /

Hartley, Robert F., 1927-

Marketing mistakes and successes / Marketing mistakes & successes Robert Hartley. - 10th ed. - Hoboken, NJ : Wiley, 2006. - viii, 374 p. : ill ; 23 cm.

Previous ed.: 2004.

Includes bibliographical references.

0471743216 (pbk.)

2006295920


Marketing--United States--Case studies.

HF5415.1 / .H37 2006