Marketing mistakes and successes / (Record no. 41023)

MARC details
000 -LEADER
fixed length control field 01375cam a2200337 a 4500
001 - CONTROL NUMBER
control field 14357044
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210329131235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060428s2006 njua b 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006295920
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471743216 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62484995
040 ## - CATALOGING SOURCE
Original cataloging agency SISPL
Transcribing agency SISPL
Modifying agency UAB
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .H37 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc. Robert Hartley.
246 14 - VARYING FORM OF TITLE
Title proper/short title Marketing mistakes & successes
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 374 p. :
Other physical details ill ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html">http://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html">http://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0659/2006295920-b.html">http://www.loc.gov/catdir/enhancements/fy0659/2006295920-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 29.03.2021   HF 5415.1 .H37 2006 61296 29.03.2021 C.1 29.03.2021 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 29.03.2021   HF 5415.1 .H37 2006 61297 30.03.2021 C.2 29.03.2021 Books