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Foundations of marketing /

Pride, William M., 1942-

Foundations of marketing / William Pride, O. C. Ferrell. - 3rd ed. - Boston : Houghton Mifflin, c2009. - xxi, 569 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 513-542) and indexes.

ISBN: 9780618973378 (pbk.)

LCCN: 2007940549

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P6584 2009

Dewey Class. No.: 658.8

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