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Foundations of marketing / William Pride, O. C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2009.Edition: 3rd edDescription: xxi, 569 p. : col. ill. ; 27 cmISBN:
  • 9780618973378 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .P6584 2009
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.P6584 2009 (Browse shelf(Opens below)) Available 82466

Includes bibliographical references (p. 513-542) and indexes.

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