Consumers /

Arnould, Eric J.

Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0072537140 (alk. paper) 0071214267 (international : alk. paper)

2002041065


Consumer behavior.
Consumer behavior--United States.

HF5415.32 / .A76 2004

658.8/342