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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:
  • 0072537140 (alk. paper)
  • 0071214267 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 .A76 2004
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF5415.32.A76 2004 (Browse shelf(Opens below)) Available 68884

Includes bibliographical references and indexes.

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