Global marketing management /

Kotabe, Masaaki.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen. - 3rd ed. - Hoboken, NJ : Wiley, c2004. - xxii, 694 p. : ill. (some col.), maps ; 29 cm.

Includes bibliographical references and indexes.

0471451878

2003283840


Export marketing--Management.
International business enterprises--Management.

HF1416 / .K68 2004

658.8/48