The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 4th ed. - New York : Routledge, 2010. - xii, 212 p. : ill. ; 24 cm. - Communication series . - Routledge communication series. .

Includes bibliographical references and index.

9780415873536 0415873533 9780415873543 0415873541 9780203864555 0203864557

2009043449

GBB030443 bnb

015494101 Uk


Advertising media planning.
Mass media and business.
Marketing channels.

HF5826.5 / .K38 2010

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