The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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Material type: Text

TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010.Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF5826.5.K38 2010 (Browse shelf(Opens below))	C.1	Available	81415
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF5826.5.K38 2010 (Browse shelf(Opens below))	C.2	Available	81416

Includes bibliographical references and index.

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