Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.

Includes bibliographical references (p. 555-648) and indexes.

0395665922 (student book) 0395843855 (examination copy)

96076911


Consumer behavior.

HF5415.32 / .H69 1997

658.8/342