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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1997.Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 0395665922 (student book)
  • 0395843855 (examination copy)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 .H69 1997
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Holdings
Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.32 .H69 1997 (Browse shelf(Opens below)) Available 79483

Includes bibliographical references (p. 555-648) and indexes.

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