Effective marketing : (Record no. 14253)

MARC details
000 -LEADER
fixed length control field 00826nam a2200277 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314041621
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Effective marketing :
Remainder of title creating and keeping customers /
Statement of responsibility, etc. William G. Zikmund, Michael d'Amico.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. West Publishing,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 604p ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Export marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name D'Amico, Michael jt. author.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415
d .Z53 1994
g 55286
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019   HF 5415 .Z53 1994 55286 18.06.2019 18.06.2019 Books