Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.

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Material type: Text

TextPublication details: New York : West Publishing, 1994.Description: xxxii, 604p ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415 .Z53 1994 (Browse shelf(Opens below))	Available	55286

Includes index.

Open access.

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