Integrated advertising, promotion & marketing communications / (Record no. 14609)

MARC details
000 -LEADER
fixed length control field 00856nam a2200265 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131405462
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J :
Name of publisher, distributor, etc. Pearson Prentice-Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538p :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald ed.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.123
d .C58 2004
g 58742
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019 1 HF 5415.123 .C58 2004 58742 27.10.2019 29.07.2019 29.07.2019 18.06.2019 Books