Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Upper Saddle River, N.J : Pearson Prentice-Hall, 2004.Edition: 2nd edDescription: xxvii, 538p : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.123 .C58 2004 (Browse shelf(Opens below))	Checked out	27.10.2019	58742

Includes bibliographical references and indexes.

Open access.

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