Putting the public back in public relations : (Record no. 40855)

MARC details
000 -LEADER
fixed length control field 01947cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15464695
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210323113233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080925s2009 njua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008041937
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137150695 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137150694 (hardback : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)258331346
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn258331346
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .S65 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solis, Brian.
245 10 - TITLE STATEMENT
Title Putting the public back in public relations :
Remainder of title how social media is reinventing the aging business of PR /
Statement of responsibility, etc. Brian Solis, Deirdre Breakenridge.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. FT Press,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 314 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online social networks.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Breakenridge, Deirdre.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0904/2008041937.html">http://www.loc.gov/catdir/toc/fy0904/2008041937.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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c orignew
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e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 23.03.2021 2 HD 59.S65 2009 81741 02.11.2022 02.11.2022 C.1 23.03.2021 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 23.03.2021   HD 59.S65 2009 81742 24.03.2021   C.2 23.03.2021 Books