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Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : FT Press, c2009.Description: xxviii, 314 p. : ill. ; 24 cmISBN:
  • 0137150695 (hardback : alk. paper)
  • 9780137150694 (hardback : alk. paper)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .S65 2009
Online resources:
Contents:
What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HD 59.S65 2009 (Browse shelf(Opens below)) C.1 Available 81741
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HD 59.S65 2009 (Browse shelf(Opens below)) C.2 Available 81742

Includes index.

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

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