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Marketing fundamentals : text and cases / Harry A. Lipson and John R. Darling.
Material type:
TextPublication details: Huntington : Krieger Pub. Co., 1980Description: xiii, 576 p. : ill. ; 24 cmISBN: - 0898741661
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415 .L5195 1980 (Browse shelf(Opens below)) | Available | 21335 |
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| HF 5415 .H792 Marketing theory / | HF 5415 .K625 2009 Marketing : | HF 5415 .K636 1998 Principles of marketing / | HF 5415 .L5195 1980 Marketing fundamentals : | HF 5415 .L78 1981 Marketing research / | HF 5415 .M2979 1977 Marketing educator's Conference, Hartford, 1977: Contemporary marketing thought : | HF 5415 .M3 1975 Sale of goods / |
Includes bibliographical references and index.
Open access.
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