Marketing strategy / Paul Fifield.
Material type:
TextSeries: The Chartered institute of marketing seriesPublication details: Oxford : Buttherworth Heinemann, 1998.Edition: 2ndDescription: xxxvii, 308 p. : ill. ; 24 cmSubject(s):
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .F46 1998 c1 (Browse shelf(Opens below)) | 1 | Available | 40559 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .F46 1998 c2 (Browse shelf(Opens below)) | 2 | Available | 40560 |
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| HF 5415 .E86 1990 Marketing / | HF 5415 .E86 1990 Marketing / | HF 5415 .F46 1998 c1 Marketing strategy / | HF 5415 .F46 1998 c2 Marketing strategy / | HF5415.I25 .B347 2013 Marketing database analytics : transforming data for competitive advantage / | HF5415.I25 .B347 2013 Marketing database analytics : transforming data for competitive advantage / | HF5415.I25 .B347 2013 Marketing database analytics : transforming data for competitive advantage / |
Includes bibliographical references and index.
Main stack.
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