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Cases in advertising and promotion management / John Quelch, Paul W. Farris.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL. : Irwin, 1994.Edition: 4th edDescription: xiii, 747 p. ; 26 cmISBN:
  • 0256122725
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Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5823 .Q44 1994 (Browse shelf(Opens below)) Available 37210
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5823 .Q44 1994 (Browse shelf(Opens below)) Available 37211
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HF 5823 .P73613 2008 c.1 Creative advertising : HF 5823 .P73613 2008 c.2 Creative advertising : HF 5823 .Q44 1994 Cases in advertising and promotion management / HF 5823 .Q44 1994 Cases in advertising and promotion management / HF 5823 .R87 1989 Kleppner's advertising procedure / HF 5823 .R87 1989 Kleppner's advertising procedure / HF 5823 .W455 2006 c1 Advertising :

Includes bibliographical references and index.

Open Access.

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