Marketing / Henry Assael.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Forth Worth : Dryden Press, 1998.Description: 1 v. (various pagings) : col. ill. ; 28 cmISBN: - 0030248116
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415 .A747 1998 (Browse shelf(Opens below)) | Available | 53322 |
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| HF 5389 .P435 2002 Beyond rules in society and business / | HF 5413 .E58 1995 Environmental marketing : | HF 5415 .A4 1979 Sales and sales management / | HF 5415 .A747 1998 Marketing / | HF 5415 .B4 Short cases in marketing management / | HF 5415 .C5265 Effective industrial marketing / | HF 5415 .C57 1989 Strategic industrial marketing / |
Portions of this work were published in previous editions.
Includes bibliographical references and indexes.
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