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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
Material type:
TextPublication details: Ontario : Andrew Nuke Stollak, 1997.Description: xvii, 350 p. : ill. ; 26 cmISBN: - 032100194X
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.125 .L54 1997 (Browse shelf(Opens below)) | Available | 52570 |
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| HF 5415.123 .C58 2001 Integrated advertising, promotion and marketing communications / | HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .F55 2005 Marketing communications : | HF 5415.125 .L54 1997 Marketing engineering : | HF 5415.125 .O3 1979 Marketing decision making : | HF 5415.126 .L37 2005 Entrepreneur magazine's ultimate guide to direct marketing : | HF 5415.126 .S757 2008 Successful direct marketing methods : |
Includes bibliographical references and index.
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