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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2003.Edition: 3rd edDescription: xviii, 630p : ill. ; 28 cmISBN:
  • 0072471484
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 1416 .J63 2003 (Browse shelf(Opens below)) Available 55135

Includes bibliographical references and indexes.

Open access.

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