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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2003.Edition: 3rd edDescription: xviii, 630p : ill. ; 28 cmISBN: - 0072471484
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Main Campus Library | University of Eastern Africa, Baraton | HF 1416 .J63 2003 (Browse shelf(Opens below)) | Available | 55135 |
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| HF 1416 .A42 2008 International marketing and export management / | HF 1416 .J43 1995 Global marketing strategies / | HF 1416 .J43 2001 Global marketing strategies / | HF 1416 .J63 2003 Global marketing : | HF 1416 .K44 1998 Global marketing management / | HF 1416 .K68 2008 Global marketing management / | HF 1416 .S698 2001 Handbook of research in international marketing / |
Includes bibliographical references and indexes.
Open access.
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