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Consumer behavior / Wayne D. Hoyer, Deborah J.MacInnis.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, 2001.Edition: 2nd edDescription: xxi, 681p : ill. col. ; 27 cmISBN:
  • 0618013261
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.32 .H69 2001 (Browse shelf(Opens below)) Available 55528
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HF 5415.2 .P37 2004 Marketing research / HF 5415.3 .K298 2002 Consumer behavior and managerial decision making / HF 5415.3 .Z28 1983 Consumer behavior : HF 5415.32 .H69 2001 Consumer behavior / HF 5415.32 .M33 2002 Cases in consumer behavior / HF 5415.33 .U6 H38 1989 Consumer behaviour : HF 5415.5 .B87 2009 Customer relationship management :

Includes bibliographical references and index.

Open access.

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