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Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Dawn Lacobucci.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 2002.Edition: 8th edDescription: xxxviii, 1017p : ill ; 26 cmISBN: - 0030331013
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.2 .C5 1999 (Browse shelf(Opens below)) | Available | 55883 |
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| HF 5415.15 .G598 2002 Creativity in product innovation / | HF 5415.15 .L44 1997 Product management / | HF 5415.153 .N38 1986 Breakthroughs / | HF 5415.2 .C5 1999 Marketing research : | HF 5415.2 .C5 2005 Marketing research : | HF 5415.2 .F67 1994 Marketing research / | HF 5415.2 .G68 1978 Research for marketing decisions / |
Includes bibliographical references and indexes.
Open access.
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