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Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, c2004.Description: xxiv, 645 p. : ill. ; 25 cmISBN: - 0199266271
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .P2342 2004 (Browse shelf(Opens below)) | 1 | Available | 57951 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .P2342 2004 (Browse shelf(Opens below)) | 2 | Available | 59687 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .P2342 2004 (Browse shelf(Opens below)) | 3 | Available | 60023 |
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| HF 5415 .M32 1992 Applications in basic marketing : | HF 5415 .P2342 2004 Introduction to marketing : | HF 5415 .P2342 2004 Introduction to marketing : | HF 5415 .P2342 2004 Introduction to marketing : | HF 5415.P658 2010 Marketing llf / | HF5415.P6584 2009 Foundations of marketing / | HF5415.P6584 2009 Foundations of marketing / |
Includes bibliographical references and indexes.
Open access.
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