Advertising : principles & practice / William Wells, John Moriatry.
Material type:
TextPublication details: Upper Saddle River : Pearson Education, 2006.Edition: 7th edDescription: xxxi, 592p : ill. ; 28 cmSubject(s):
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5823 .W455 2006 c1 (Browse shelf(Opens below)) | Available | 59292 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5823 .W455 2006 c2 (Browse shelf(Opens below)) | Available | 59293 |
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| HF 5823 .Q44 1994 Cases in advertising and promotion management / | HF 5823 .R87 1989 Kleppner's advertising procedure / | HF 5823 .R87 1989 Kleppner's advertising procedure / | HF 5823 .W455 2006 c1 Advertising : | HF 5823 .W455 2006 c2 Advertising : | HF5825.I49 2010 The idea writers : copywriting in a new media and marketing era / | HF5825.I49 2010 The idea writers : copywriting in a new media and marketing era / |
Includes bibliographical references and index.
Open access.
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