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Global marketing management / Warren Keegan J.
Material type:
TextPublication details: Upper Saddle River : Prentice-Hall, 1998.Description: xiv, 639p : ill. ; 26 cmISBN: - 0139030239
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Main Campus Library | University of Eastern Africa, Baraton | HF 1416 .K44 1998 (Browse shelf(Opens below)) | Available | 59609 |
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| HF 1416 .J43 1995 Global marketing strategies / | HF 1416 .J43 2001 Global marketing strategies / | HF 1416 .J63 2003 Global marketing : | HF 1416 .K44 1998 Global marketing management / | HF 1416 .K68 2008 Global marketing management / | HF 1416 .S698 2001 Handbook of research in international marketing / | HF 1455 .H6 Legal aspects of marketing / |
Includes bibliographical references and index.
Open access.
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