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The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / Arthur M. Hughes.
Material type:
TextPublication details: New York : McGraw-Hill, 1996.Edition: 2nd edDescription: xi, 610p ; 23 cmISBN: - 1557388938
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.126 .H84 1996 c1 (Browse shelf(Opens below)) | 1 | Available | 56613 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.126 .H84 1996 c.2 (Browse shelf(Opens below)) | 2 | Available | 56614 |
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| HF 5415.123 .P476 1997 c1 Strategies for implementing integrated marketing communications / | HF 5415.123 .P476 1997 c2 Strategies for implementing integrated marketing communications / | HF 5415.126 .H84 1996 c.2 The complete database marketer : | HF 5415.126 .H84 1996 c1 The complete database marketer : | HF 5415.126 .J33 1994 Strategic database marketing / | HF 5415.126 .J33 1994 c1 Strategic database marketing / | HF 5415.126 .S25 1997 c1 Desktop database marketing / |
Includes index.
Open access.
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