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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: Contributor(s): Material type: TextTextSeries: SPSS for WindowsPublication details: Hoboken, NJ : John Wiley, c2008.Edition: 6thDescription: xii, 493p : ill ; 26cm + CD-ROM (4 3/4 in.)ISBN:
  • 9780470131985
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.2 .M3825 2008 (Browse shelf(Opens below)) Available 69853
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HF 5415.2 .H625 1984 Marketing/research people : HF 5415.2 .M29 2007 Marketing research : HF 5415.2 .M382 1998 Contemporary marketing research / HF 5415.2 .M3825 2008 Marketing research essentials / HF 5415.2 .P37 2004 Marketing research / HF 5415.3 .K298 2002 Consumer behavior and managerial decision making / HF 5415.3 .Z28 1983 Consumer behavior :

Includes SPSS student software version 15.0 for Windows.

Includes bibliographical references and index.

Open access.

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