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Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585p. 24cm : illISBN:
  • 9780199556601 (pbk.)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.135 .W47 2010
Contents:
Machine generated contents note: -- Part A: Introduction -- 1. Overview and Strategy Blueprint -- 2. Marketing Strategy: Analysis and Perspectives -- Part B: Where are we now? -- 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do we want to be? -- 4. Strategic Marketing Decisions, Choices & Mistakes -- 5. Segmentation, Targeting & Positioning Strategies -- 6. Branding Strategies -- 7. Relational & Sustainability Strategies -- Part D: How will we get there? -- 8. Product Innovation & Development Strategies -- 9. Service Marketing Strategies -- 10. Pricing & Distribution Strategies -- 11. Marketing Communications Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there? -- 14. Strategy Implementation, Control & Metrics
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.135 .W47 2010 c.1 (Browse shelf(Opens below)) 1 Available 75000
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.135 .W47 2010 c.2 (Browse shelf(Opens below)) 2 Available 75001
Browsing University of Eastern Africa, Baraton shelves, Shelving location: Main Stack Close shelf browser (Hides shelf browser)
HF5415.135 C72 2006 Strategic marketing / HF5415.135 .K47 2007 Strategic marketing problems : cases and comments / HF5415.135 .K47 2007 Strategic marketing problems : cases and comments / HF 5415.135 .W47 2010 c.1 Strategic marketing : HF 5415.135 .W47 2010 c.2 Strategic marketing : HF 5415.16 .P37 2000 c1 Auditing markets, products and marketing plans / HF 5415.16 .P37 2000 c2 Auditing markets, products and marketing plans /

Machine generated contents note: -- Part A: Introduction -- 1. Overview and Strategy Blueprint -- 2. Marketing Strategy: Analysis and Perspectives -- Part B: Where are we now? -- 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do we want to be? -- 4. Strategic Marketing Decisions, Choices & Mistakes -- 5. Segmentation, Targeting & Positioning Strategies -- 6. Branding Strategies -- 7. Relational & Sustainability Strategies -- Part D: How will we get there? -- 8. Product Innovation & Development Strategies -- 9. Service Marketing Strategies -- 10. Pricing & Distribution Strategies -- 11. Marketing Communications Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there? -- 14. Strategy Implementation, Control & Metrics

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