Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Material type:
TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN: - 041532825X (hard cover)
- 9780415328258 (hard cover)
- 0415328268 (soft cover)
- 9780415328265 (soft cover)
- 658.4/5 22
- HD30.3 .R537 2007
| Item type | Current library | Home library | Shelving location | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HD 30.3 .R537 2007 c.1 (Browse shelf(Opens below)) | Available | 75702 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HD 30.3 .R537 2007 c.2 (Browse shelf(Opens below)) | Available | 76245 |
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| HD30.3 Q573 2008 Making the connections : using internal communication to turn strategy into action / | HD30.3 Q573 2008 Making the connections : using internal communication to turn strategy into action / | HD 30.3 .R537 2007 c.1 Essentials of corporate communication : | HD 30.3 .R537 2007 c.2 Essentials of corporate communication : | HD 30.37 .B52 1998 c1 Cyberstrategy : | HD 30.37 .B52 1998 c2 Cyberstrategy : | HD 30.37 .G38 1999 Business @ the speed of thought : |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
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